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Incentivize and reward car dealers reaching sales objectives

+2800

car dealerships

100%

branded experiences

Goal

Renault wanted to incentivize its car dealers to boost their spare parts sales, and thus offered to each dealership which had met or surpassed their objectives an Amazon.fr Gift Card, whose amount was proportional to the total sales amount achieved by each respective dealership.

Campaigns

Amazon.fr referred Ifeelgoods to Renault as the technology solution to create this very specific and technically demanding campaign. Ifeelgoods partnered with Amazon to develop and launch this solution, tailored to Renault's needs and particular constraints. Each car dealership manager would receive a password in the mail, which would prompt them to go online to redeem their Amazon.fr Gift Card with the help of a secret code

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