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Engage consumers with enticing movies redeemable online

13M

movies delivered

2 mn

average time to start watching the movie

+10k

emails collected

Goal

McDonald’s partnered with Sony Pictures to offer end-consumers 50 different digital movies and give them the choice to select their preferred one. McDonald’s intended to distribute 13 million movies within 30 days; and needed a robust, safe and reliable technology solution that could accommodate the magnitude of this promotion.

Campaign

Google recommended Ifeelgoods as the technology solution to build, launch and monitor this special campaign for McDonald’s. Ifeelgoods partnered with McDonald’s and Sony Pictures to create the campaign and successfully helped to deploy the campaign on the exact target launch date.

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